Strategic knowledge and a culture of innovation are the basis of the accomplishments and solutions we have shared with over 600 clients among a broad field of industries. We approach each of our projects always trying to improve on what we have learned and crafting better implementation of our support system. This is how we create productivity that improves companies and transforms communities.
Maria Elena Sierra
Director of Operations
Thanks to her role as Director of Operations, she overviews the operations of over 70 manufacturing and maquila clients across Mexico. A Senior Specialist in Trade and Compliance, she enhances the international supply chain of our clients.
Maria Elena was part of the Mexican delegation that renegotiated the free trade agreements with North America, the European Union and the Pacific Alliance.
She has been accredited as an AEO technical expert by the World Customs Organization, which has led her to become an advisor to several Latin American countries on the implementation and design of their customs programs.
International Trade Compliance Director
Our Director of International Trade Compliance makes sure every process observes the right set of standards Manuel is an expert on manufacturing logistics and compliance thanks to more than three decades understanding the field. He is a member of both the Mexican Maquila Association and the Confederation of Associations of Customs Agents.
With his former roles at both Johnson Controls and Autozone, he has proven experience in trade compliance and logistics. He has established import and export compliance programs certified under IMMEX, OEA, IVA/IEPS, PROSEC, 8th Rule and CTPAT. Manuel sets the standards for great productivity.
Our Director of Environment, Health and Safety is a cornerstone of Prodensa. Since 1998 he has been leading research and implementation projects in this area, always making sure that projects fulfill the highest eco standards.
Thanks to his Masters as Chemical and Environmental Engineer, David has fulfilled roles as Director of Environmental Quality Center at the Edomex Campus of Tec de Monterrey and member of the board of the Mexico Valley Universities Association for Environmental Pollution Prevention.
He has overseen more than 160 start-up projects in Mexico and has conducted over 200 Environmental Impact Studies. He leads a position of global significance for our company.
Human Resources Director
In his role as Human Resources Director, he has become our leading expert in labor law and talent sustainability. Expertise he has proven by working with more than 150 of our clients. Alvaro leads the Talent Development program for the Mexican Maquiladora Association (INDEX).
He is a leading mind in making Prodensa a Great Place For Work since 2011 and Best Workplace for Millennials in 2017.
A labor law expert, he has been in charge of establishing the HR strategy and compliance of major global companies as they make their incursion into the Mexican Industrial market. His passion is making sure talent develops and productivity increases along with it.
Director of Construction Services
Our resident expert in industrial construction. In his role as Director of Construction Projects, Luis is a key figure in making tangible all the strategies that lead to expansion and progress for worldwide companies.
As a civil engineer with a Masters in Construction Management, he has accumulated more than two decades worth of planning and construction knowledge, which he has applied in over 75 start-up projects in Mexico.
Through several roles in the company since his arrival in 2007, Luis has been in charge of the management, construction and hand-off of ready-to-use industrial plants with cutting edge technology. He helps to build greatness.
Public Accountant and Finance Director
Transparency and efficiency are the calling cards of Gabriel Barragán, our Finance Director. He is in charge of making sure that the administrative side of our company is always in good standing. With 20 years of experience working in some of the most prestigious firms in Northern Mexico, he has a keen eye for financial detail and encyclopedic knowledge on tax, legal and accounting advisory.
His financial acumen has led him to have tenure at the Autonomous University of Nuevo León, where he teaches best practices in accounting for global firms. He is also a certified member of the Mexican Institute of Public Accountants and the Institute of Public Accountants of Nuevo Leon.
Sr. Operations Manager
Our Senior Operations Manager is a natural talent scout. Gabriela has a great focus in finding the right people to work for our clients. It is not surprising that since becoming part of our team in 2012, she has hired over 70, 000 employees across 30 start-up projects in México.
She leads a team of 300 collaborators and her expertise in massive recruitment strategies have made her a cornerstone in the development and growth of endless companies, working tirelessly to find the right person for both white and blue collar positions. In her 15 years of experience she has been instrumental for hiring the workforce of industrial powerhouses such as Mazda, KIA and Grupo Modelo. She works for the right workers.
We live in a digital world, that is why we must have the right person in charge of the technology that helps all Prodensa contributors around the world. That is the essential role that Héctor fulfills at the company.
As IT Director, he is in charge of controlling complex processes through the use of the newest tech available.
With a Masters Degree on Information Technology, he makes sure all our clients have the right start-up infrastructure design and a desire for optimal digitalization of their processes. His eye for efficiency has been recognized by Microsoft thanks to the implementation of Balanced Scorecard Results in the Microsoft PowerBI Platform. Efficiency increases through the right tech strategy.
In her role as executive director, she leads the strategic efforts of Prodensa in China. Specialized in supply sourcing, site selection and manufacturing footprint, Xu Yu is a beacon of the multicultural community that shapes our business.
She has been part of our team since 2006 and has used her economic background to offer strategies on North America–Asia industrial mobility. She is passionate about multicultural best practices in supply chain and manufacturing investment.
Business Development Manager
Our Business Development Manager and our main liaison with the Japanese manufacturing market and its global conquering companies. In the last couple of decades, he has made the most of a bicultural approach to understanding and simplifying a complex industrial market.
With a Bachelor in Latin American Studies from the Tokyo University of Foreign Studies, he has always been keen on merging the industrial interests of both regions. Since 2013 he has led the advisory practice of the Japanese-Mexican industrial market and working on the start-up of 15 companies. He is part of JETRO (Japanese External Trade Organization) and an advisor on business climate and cultural differences.
Associate & Strategic Advisor
Jorge Ortega is firmly committed to guiding companies to achieve international success in their manufacturing operations in Mexico, and has been supporting this effort for over 20 years.
He is a strategic advisor at Prodensa Consulting Services, educating clients on key market changes that impact their international operations, and identifying potential risks and impacts that affect productivity. Jorge helps clients with business development, feasibility analysis, cost models and operations structures, scenario-planning, and navigation through changing trade agreements, labor reform and Mexican talent challenges. He specializes in advising international clients on the current trending topics on doing business in Mexico, together devising strategies that ensure business continuity and competitiveness in a very dynamic and uncertain environment.
Business Development Manager
Our aerospace market expert, Carlos has used his role as Business Development Agent to forge strong industrial relationships with leading companies in the field. He has being part of the startup of 10 major projects in Northwestern Mexico, with a combined investment value of $350 million dollars.
He is a member of the Economic Development Council of Tijuana, Ensenada, Mexicali and Sonora. As well as CANACINTRA and COPARMEX.
With a multicultural experience in markets across North America, Europe and Asia, his main aim is bringing more exciting businesses to Mexico.
An expert in international turnaround and crisis management, Kurt knows how to make the most of any less than ideal business situation. All product of more than 20 years working in logistics, global supply chain compliance and operational excellence.
Born in Holland, he has developed – through the principles of Lean Manufacturing– forward-thinking strategies that bring value on the import/export market.
Kurt has transcendental know-how on diversification of product portfolios, automatization and digitalization and analysis of global supplier networks for operations expansions. He creates solutions, ergo, he creates value.
Director of Public Affairs and Communications
As Director of Public Affairs and Communications, Yoelle is in charge of a multidisciplinary team that makes sure the standing of the image, brand and voice of Prodensa is always strong across the world. From brand management to the creative development area of the company, no two days are quite the same.
Using her former experience at the Mexican Maquila Association (INDEX), Infosys and Cemex, she has been able to show a diverse outlook that makes her well-versed in manufacturing market expertise, business development and global institutional relations. She also supports the company on its advisory roles for Mexican governments on foreign investment attraction. A challenging position where public relations meet investment opportunities.
Business Development Strategist