Case study: Stronger relationships amidst a pandemic
Stronger relationships amidst a pandemic
The global pandemic posed different difficulties to every operating business around the world and our client was not the exception. Due to the extended quarantine most of their non-essential operations had to temporarily shut down. Because of this, there was an urgent need to understand completely how to comply with regulations and how to maintain an open channel of communications with the government regarding their operations in order to maintain them up and running.
Led by our CEO Emilio Cadena, we understood that the continued operation of our client required a heightened focus. That is why our Institutional Relations Unit took charge and devised an executive action plan to support decision-making and avoid more significant production disruptions. This was part of our Consulting Solutions for COVID-19 that we developed as the disease spread across the world.
At the same time, we strengthen the strategy between our client and the current government administration by aligning objectives and consolidating understanding through stakeholder mapping. It was an energetic synergy that gave a new operational spark to our clients’ needs in a very unusual global context. An inspirational industry story of adaptation and strategy through trying times.
Founded in the 1950´s, this company wanted to be closer to its major client –for whom they wanted to provide battery cables and wiring harnesses for their tractor units. Now it was 2010 and a new generation of leaders needed a new location.
Posts through social media incorrectly claiming the spread of COVID-19 among its employees at their manufacturing plant in Monterrey, Mexico were being shared constantly. It was a bad publicity maelstrom.